Effortless Beauty, Salon-Grade Results

Effortless Beauty, Salon-Grade Results

Experience award-winning hair and body care formulated by celebrity stylist Jen Atkin.

Shop the OUAI Life

What Our Customers Say

The Leave-In Conditioner is a game changer. It detangles instantly and leaves my hair smelling like a dream.

J
Jessica R.

Finally found a scalp scrub that actually works. My hair feels lighter and significantly cleaner after just one use.

M
Marcus L.

The Melrose Place body cream is incredibly hydrating without being greasy. It’s become my absolute daily luxury essential.

E
Elena S.

Why Choose Us

Effortless Haircare

Salon-quality results for your daily beauty routine.

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Clean Ingredients

Nourishing formulas free from sulfates and parabens.

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Signature Scents

Indulge in luxury fragrances inspired by Paris.

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Leave In Conditioner

$18.00

$5.40

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Hair Oil

$18.00

$5.40

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Medium Hair Conditioner

$32.00

$9.60

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Fine Hair Conditioner

$32.00

$9.60

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Thick Hair Conditioner

$32.00

$9.60

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Medium Hair Shampoo

$32.00

$9.60

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Fine Hair Shampoo

$32.00

$9.60

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North Bondi Eau de Parfum

$26.00

$7.80

Upgrade Your Routine to First Class

Experience salon-quality hair and body care designed for your real-life routine today.